Challenge 

• Improve the customer experience while reducing the cost of new customer onboarding during product launch 

Solution 

• A bespoke customer engagement program to educate and develop skills for safe and effective use of the medical device 

 Outcomes 

• More than 50% reduction in costs of onboarding during insulin pump launch 
• 60% of patients engaged online and completed digital education program 
• 80% of patients did not require follow up education and customer support